Veterans of Foreign Wars
Kansas City, Missouri
VFW asked us to strengthen their brand by visually presenting a stronger, more coherent organization both internally and externally. We approached this project by providing consistency in the way VFW is promoted and perceived. We attempted to accurately convey the brand attributes, tone and personality across key visual touch points. Through the process of unearthing and discovering inconsistencies and functionality issues across key visual touch points, we were able to clean up and project a more modernized brand system.