L&L Holding Company
New York, New York
We created an immersion zone with a 35 foot curved projection surface and iPad controller to jump from macro information to micro details throughout the development.
In order to convey the project’s full impact of locational energy, massive signage, engineering sophistication, and its marriage of the history and future of Times Square, a larger than life screen was required. Enveloped by live-action sequences and beautifully rendered environments, visitors left fully bewitched by this project’s location and potential.