TSX Broadway Entryway Sequence




L&L Holding Company



New York, New York

Startling, engaging, intuitive, we brought the location-inspired logo to life in the form of Character X, who greeted visitors at the entryway, then fluidly guided them into the heart of the space to begin their experience. We created this sequnce using a combination of a colorful video see through logo design paired with a panel of smart glass that when opaque turns into a beautiful projection surface.

Character X emerges as the Time Square alter ego who animates and flys over to the next experience zone, where the building staging sequnce is revealed through a character animation series.

  • TSX Broadway Entryway Sequence
  • TSX Broadway Entryway Sequence