The Global Fund Brand




The Global Fund to Fight AIDS, Tuberculosis and Malaria

The Global Fund to Fight AIDS, Tuberculosis and Malaria mobilizes and invests nearly US$4 billion a year to support programs run by local experts in countries and communities most in need. As a partnership between governments, civil society, the private sector and people affected by the diseases, the Global Fund is accelerating the end of AIDS, TB and malaria as epidemics.

The Global Fund selected Union to provide design and branding expertise in shaping and accelerating the implementation and roll-out of The Global Fund’s repositioned brand; to provide an informed, professional point-of-view on the accurate translation of the brand and personality into strategic and creative expressions, guidelines and visual identity. 

The overall brand system was extremely comprehensive covering digital platforms, publications, communications materials, grant management documentation to static and moving visuals including video and photography to environments and interior space.

Completed in collaboration with Fathom + Hatch.