MULTI-SCREEN DISPLAYS

Fractal Logo Display

PROJECT DESCRIPTION

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Client

Fractal

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Location

One World Trade Center, New York

We envisioned the logo cutout in the reception area of Fractal's office as a "see-through" glimpse into a world of color, pattern and motion. The logo is activated by a recessed video monitor that cycles through thematic motion graphic content.

We crafted a series of brand specific color gyrations and patterns as well as time lapse point of views. There is over 10 minutes of unique graphic material branded for Fractal.