One World Trade Center, New York
We envisioned the logo cutout in the reception area of Fractal's office as a "see-through" glimpse into a world of color, pattern and motion. The logo is activated by a recessed video monitor that cycles through thematic motion graphic content.
We crafted a series of brand specific color gyrations and patterns as well as time lapse point of views. There is over 10 minutes of unique graphic material branded for Fractal.