One World Trade Center, New York
At the entryway of Fractal's One World Trade Center office, a facial recognition experience greets the employees and visitors with a transformative display sequence. First, the adjacent boardroom glass dividing wall is activated by a motion sensor and changes from transparent glass to an opaque, translucent quality precisely at the same time the projection sequence displays the faces of those employees and visitors who have been registered in the system. The branded experience works seamlessly with a background animation series that changes with different greetings at various times of day.
This facial recognition experience is a modular component that has been rolled out in other Fractal office locations.
Completed in collaboration with The Molecule.