Collaborating with the brand team at Gensler and the facilities group at Nomura, Union’s charge was to activate the lobby space in the new office at Worldwide Plaza in midtown Manhattan.
We created two large scale video walls that capture, through on-brand messaging and motion graphics, the essence of Nomura’s business practices and investment philosophy on one wall and a chronological tour of the most significant milestones dating back over 100 years.
KEY MILESTONES AND
The displays, located on opposite ends of the lobby space, feature an historical timeline and a current or “now” look at the company’s global activities and capabilities.
Interesting cultural factoids, key business concepts and relevant financial milestones are highlighted throughout the displays with infographics and global maps interspersed.