PLACEMAKING THRU
VISUAL STORYTELLING
THE HEART OF THE
NEW WEST SIDE
LEARN MORE
BRAND PLATFORM
A FULL SUITE OF
MARKETING TOOLS
Brookfield’s Manhattan West is one of the most ambitious large scale mixed-use developments in the world. From inception, we created and have evolved this brand, for over a decade, into a comprehensive suite of powerful marketing and leasing tools that proved successful in signing an A list of high profile tenants.
THE BRAND SYSTEM
A REFRESHED BRAND
Brookfield wanted to differentiate Manhattan West from the rest of Hudson Yards by creating a more approachable identity system. Clear, un-cluttered and approachable, the system needed to work successfully across a mixed-use development platform, ultimately forming a cohesive brand for office, hotel, residential and retail marketing efforts.
LEASING BROCHURE
LIVE WORK PLAY
COMES TO LIFE
The brochure system for the mixed-use building platform at Manhattan West leverages the master plan, transit and nearby high line access. We elevated the neighborhood amenities and created an icon system for the live, work, play features of the development.
THE WEBSITE
EXPERIENCE THE
MASTER PLAN
The organizational and graphic challenge for the website was how to incorporate seven uniquely different building designs within an urban campus into one cohesive website where the experience is intuitive, content is rich and the visuals are immersive.
THE MARKETING SUITE
A LOFT CONVERSION
WITH REAL-TIME UPDATES
The marketing suite was conceived as a white box retrofit of the existing loft on the development site. Uniquely situated overlooking the construction site, we designed the space to be airy and open to large venues for marketing meetings and space tours.
The terraces offered dramatic views of the construction site for real-time progress updates.
The overall intent of the experience design was to create open areas for interaction and collaboration. Large touch display, interactive models and environmental graphics guide the presentation flow.
THE LEASING APP
ALL AT YOUR FINGERTIPS
PERFECT FOR SPACE TOURS
Manhattan West called for a non linear presentation environment that could work seamlessly for everyone from management to property leasing to investor relations.
This cloud based app works across multi-screen, touch display and tablet platforms. The App is fully loaded with interactive features such as 3D models, VR nodes, dynamic maps, stacking plans and immersive aerial views.
Designed and published with flexible formats for dual screen, single screen touch and tablet platforms.
THE PITCHDECKS
CUSTOMIZED FOR
A VARIETY OF AUDIENCES
Brookfield marketing required us to put a dedicated graphics team together in order to create custom pitch-decks with super fast turnarounds for prospective office and retail tenants.
Our team designed and developed a comprehensive graphic system that leveraged all of the visual content from the multi-media App as well as the vast library of renderings, floor plans and test fits.
