Our creative charge was to activate the entrance lobby at Lyrical’s office. We designed and engineered a series of dynamic brand experiences viewed through a larger than life logo cutout with a recessed 25 foot wide LED video wall.
We collaborated with the Lyrical team to come up with over 100 thematic concepts that activated the digital canvas behind the logo cutout with motion and color.
A MIX OF HYPER-REAL, KINETIC
We created a digital sandbox for our motion graphics team to generate interesting dynamic riffs on everything from musical lyrics to POV scenes to mysterious “what’s behind the wall” views.
Our process involved a lot of trial and error. The results came alive when activated and revealed in the space with motion and color through the logo cutout.
Our goal was to create unique content that either filled the void or offered a lens into another world behind the wall. We created a mixture of super graphic and hyper-real scenes.
CREATING MYSTERIOUS MOMENTS
The element of surprise was taken to another level in the bathrooms at Lyrical. The spaces were programmed with motion-sensors, that when activated, triggered the mirror displays to translucently reveal ethereal and sublime video content.
We created a series of short clips of famous thinkers and activists, interstellar landscapes and analogue systems.
The mirror displays appear edgeless and floating without a frame. The content is designed in a way to be light and ethereal or airy.