• Case Studies
  • About the Studio
  • Client Login
  • Contact

STEPPING OUT OF THE DAY TO DAY
AND THINKING BIG PICTURE 

CRE FINANCE COUNCIL
JANUARY CONFERENCE 2020 

LEARN MORE

THE BRAND

EQUAL PARTS
FLEXIBILITY AND IMPACT

The CRE Finance Council (CREFC) is the trade association for lenders, investors and servicers made up of more than 300 companies and 11,000 individuals engaged in the $4.4 trillion commercial real estate finance industry. This annual three-day Miami event is CREFC's flagship conference and is attended by over 1,800 professionals from around the world — demanding a distinct and impactful visual presence. Given the broad range of application types, Union's solution was a kinetic brand system allowing for varying levels of intensity tailored to each situation.

 image
 image
 image

ENVIRONMENTAL

IMMERSIVE BRAND EXPERIENCE

Covering three expansive floors of the Loews Miami Beach hotel as well as numerous off-site and exterior events, space activation required substantial environmental graphics. Through video walls, digital signage, structural and applied graphics, Union tailored a unique and immersive visitor experience from registration to closing reception.

 image
 image
 image
 image

 

 image
 image

 

 image

 

 image
 image
 image

 

 image

 

 image

 

 image

DIGITAL & INTERACTIVE

FACILITATING CONNECTIONS

Executed in partnership with CREFC's A/V consultant Corporate Optics, Union designed and produced materials for a complete suite of digital components: guest registration kiosks, conference attendee app, stage displays and comprehensive schedule & advertising screens. Given the large number of speaker panels and breakout sessions inherent in a conference of this scale, at a glance access was a key consideration.

 image

Union provided graphics to support CREFC's guest experience app provides exhaustive event schedule and speaker bio information.

 image

 

 image
 image
 image
 image
 image

 

 image
 image
 image
 image
 image

PRINT COLLATERAL

A MORE DETAILED NARRATIVE

Union designed a 75-page brochure with comprehensive event schedule, speaker bios, hotel floorplan, sponsor advertisements, new member index and various editorial content. The brochure was complimented with a quick-reference At-A-Glance schedule.

 image

 

 image
Representative Conference Program Spreads
 image
Representative Conference Program Spreads
 image
Representative Conference Program Spreads
 image
Representative Conference Program Spreads

 

 image
Conference At-A-Glance

AD CAMPAIGN

SPREADING THE WORD

In the run-up to the conference, Union supported CREFC's 6-month advertising campaign, delivered print, email, social media and web banner assets — a registration-focused effort comprising hundreds of unique placements. Union developed a flexible yet consistent system that accommodated evolving messaging, sponsors and featured speakers that has served as the template for future CREFC ad efforts.

 image

 

 image
CREFC Miami 2020 Social Media Posts

 

 image
CREFC Miami 2020 Trade Magazine Advertisements

PROMOTIONAL ITEMS

PUT A LOGO ON IT

As with all conferences of this scale, crowd-pleasing, sophisticated swag is every attendees favorite takeaway. In service of this vast sponsorship opportunity that CREFC is more than happy to oblige, Union created the full gamut: from hotel key cards and water bottles to phone charging stations and escalator wraps.

 image
 image
 image
 image
 image
 image

  

 image
Conference Check-in Stationery Gift Set

 

 image
Various Branded Promotional Items
  • Case Studies
  • About the Studio
  • Client Login
  • Contact
  • INFO@UNIONDESIGN.COM
  • 212 647-8500
  • UNION DESIGN
  • 50 BROAD STREET   SUITE 702
  • NEW YORK, NY 10004

©2021 Union Design, LLC

Terms of Use

LinkedIn