NEW REVENUE THROUGH
Bloomberg’s financial data arm needed incremental business growth. Yet the market was saturated, and users were already suffering from standard data screen overload.
We shared our innovative ideas to help transform their ability to charge for added value. Working together, we designed a branded data visualization app that was a breakthrough for clients’ seeking to more rapidly assimilate dense information flows.
Business people need to make instant decisions amidst overwhelming complexity. We knew a major leap in visual understanding would enable quicker, more accurate navigation—but a near-zero learning curve was necessary to drive demand.
By combining the time-tested interface of multi-layer maps with a customizable menu of live-feed drill-downs, Union cracked the code on at-a-glance comprehension of dense global data flows.
Technological hurdles were formidable, demanding rendering of multiple live feeds and seamless data integration within a legacy environment.
A high-contrast “stoplight” color palette sharply articulates signals and alerts even at a distance in a bright and busy trading floor
FORM FOLLOWS FUNCTION
Both the identity and the advanced functionality of this app needed to elevate and contemporize the Bloomberg brand, to visually demonstrate its commitment to cutting-edge information services.
A full branding and marketing kit accompanied the launch, with a logo as memorable as it is true to its functional roots.